Xiaomi has launched a Porsche-style customization service for the YU7: new colors and exclusive options

Xiaomi has officially unveiled a customization service for its YU7 and SU7 Ultra electric vehicles, inspired by the approach of premium brands such as Porsche and Rolls-Royce. The new service allows customers to customize the body color, interior, and even the brand emblems, while remaining more affordable than luxury brands.

Over 40,000 YU7s Sold and a New Phase of Development

At the 2025 annual report, Xiaomi founder Lei Jun announced that since July, the company has delivered more than 40,000 YU7 electric crossovers, which are undergoing testing at the famous Nürburgring track. At the same time, the Xiaomi Customization Service program was announced, giving customers access to personalized vehicle designs.

Colors, Materials, and Unique Details

The first collection features five premium shades:

• “Amethyst Purple,”

• “Racing Red,”

• “Sprout Yellow,”

• “Twilight Rose,”

• “Flowing Gold Rosé Matte.”

Over the next three years, the palette will expand to 100 options. In addition to paint colors, customers will be able to choose wheel designs, the color of Brembo brake calipers, and exclusive emblems. For the YU7 Max version, two new Alcantara interiors are available—blue-black and black with neon stitching, seatbelts matching the body color, and natural ash wood accents.

Xiaomi Customization Center

The first dedicated personalization center has opened at the Beijing Super Factory, where customers can explore materials and personally customize their car.

Competition with Luxury Brands

While Bentley, Porsche, and Rolls-Royce offer customization programs that add hundreds of thousands of dollars to a car’s price, Xiaomi is making customization accessible to the mass market for electric vehicles. This is part of the company’s strategy to adapt premium technologies for a broad audience.

Conclusion

The launch of the Xiaomi Customization Service demonstrates the brand’s ambitions in the automotive industry. Now, buyers of the YU7 and SU7 Ultra can enjoy a level of personalization that was previously available only in the luxury car segment—but at a mass-market price.